You’ve poured the proverbial - and sometimes literal - blood, sweat, and tears into your business for years to get to this point. Sometimes, whether consciously or subconsciously, the real issue is that you don’t fully trust the web designer you hired.Īs a business owner, your company is your baby. There’s nothing wrong with taking pride in your business and the hard work you put in to build it, but remember that ultimately, your website’s purpose is to serve your clientele’s needs, not your own ego.īrand recognition isn't the only reason a business owner may want to see their logo displayed more prominently. Most importantly, be careful that vanity is not driving your request for a larger logo and increased brand recognition. Days, weeks, or months down the road, it will be those results that your audience remembers - not how many extra pixels your logo filled up on their screen. If you really want to stand out from the competition, you need to be crystal clear about how your company makes customers’ lives better. And none of them should be overshadowed by a disproportionately large logo. We listed colors, copy, and customer service above, but you should also consider what your customers are saying about you online, how easy your site is to navigate, how it looks on mobile devices, the results your products and services are able to deliver, and more.Įvery single one of these elements contributes to your company’s reputation. Your company’s brand encompasses so much more than just your logo. And since you’re reading this, we’re guessing you may fall into one of the categories below as well:īecause at the end of the day, if the only thing a customer remembers about your company is a cute little graphic, you have a much bigger branding and marketing problem to deal with. In our 15+ years here at Trajectory, we’ve found that clients who ask for larger logos almost always do so for one of a handful of reasons. Functionally, your company’s logo is the equivalent of that person’s signature, while your brand is more like that person’s reputation among close friends. If you’re still confused, here’s a crutch that may help: imagine your company as a person. A logo really just needs to leave people with a good impression of your company - or call to mind the good impression they already have - not do all of the branding heavy lifting by itself. Your logo is a visual way to represent your brand, but it is not your entire brand in and of itself. But so do the colors you choose for your company, the words you use in your website copy, and how you interact with your audience in person and online. Your logo certainly contributes to the impression you leave on your potential new customers and clients. Your brand is the sum total of impressions, assumptions, and reputations that your business inspires among your audience. But if you’re not a marketing expert, it can be pretty easy to get the two mixed up. Before we dive into why so many businesses want a bigger logo, let’s make one thing clear: there’s a huge difference between your company’s logo and its brand.
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